Softlips®"Picture Perfect Lips" Search Official Rules

No purchase or fee necessary to enter. Female entrants, 13 years of age or older, will submit official entry form and facial photo for this nationwide Softlips®”Picture Perfect Lips“ Search Contest (”Contest“).

Eligibility: The contest is open to legal female U.S. residents who are 13 years of age or older at the time of entry (”Eligible Entrants“). Employees of The Mentholatum Co., Inc. (”Sponsor“), their subsidiaries and affiliated companies, advertising and public relations agencies, electronic media firms, judges, Parts Models, and the immediate families or household members of such employees are not eligible. Void in Puerto Rico and where prohibited by law.

Prizes: One Grand Prize Winner will receive a $2,500 cash prize, a one-year supply of Softlips®($500 approximate retail value ”ARV“), and will have the possibility to be represented by the Parts Models modeling agency in New York, New York, based on the Agency’s discretion. Five (5) runner-ups will be awarded a year’s supply of Softlips®products ($500 ARV each). Taxes are the winners’ responsibility.

HOW TO ENTER: Eligible entrants shall complete an official entry form found online at www.softlips.com/pictureperfect or at potential Softlips®-sponsored events around the United States. Online entry form can also be printed and submitted via regular U.S. mail along with color photo, or you can enter electronically by filling out the online form and attaching a digital color photo (JPG or GIF format).

If entry submitted by mail (no certified mail or express/overnight mail will be accepted), send to:
Softlips®”Picture Perfect Lips“ Search
P.O. Box 675
Mount Kisco, New York 10549

Mail-in entries must be postmarked no later than December 31, 2007, and received by January 5, 2008. Email entries must be submitted by midnight Eastern Time on December 31, 2007. Limit one (1) entry per person or email address. Submit a completed entry form and color facial photo. Entry forms not fully completed or which accompany photos that do not meet the contest photo guidelines will not be considered. Photos will not be returned.

Photo Guidelines

  • Poses: Photo of natural lips preferred. The lips with gloss/lipstick will be considered. Full face should be shown in photo.
  • Photo Options: Color photos (Polaroid or 35 mm accepted) with a gloss or matte finish; amateur photos are preferred, though professional photos will be accepted (submission of professional photos in no way increases chance of selection and will not be returned). At least one photo must be submitted, though additional photos will be accepted with entry form. Number of photos submitted will not affect chance of selection. Only original photos will be honored; no tampering, altering or superimposing of photos permitted.
  • Size of Photo: Standard Polaroid, or 3x5, 4x6, 5x7 or 8x10 for 35 mm prints; photos larger than 8x10 or smaller than 3x5 will not be accepted. If applicant enters online, photo submitted must be a clear, original digital photo in either JPG or GIF format.
  • Background: A full close-up facial shot with a clear view of the lips/mouth should be photographed with a simple, white or single-color background, though not required.

Mark hard copy photos with name, address and telephone number on the back. Any photo that is not identified by name will be disqualified. By entering the Contest, Eligible Entrants accept and agree to be bound by these Official Rules and the decisions of the Sponsor, which shall be final, binding and conclusive on all matters. Failure to comply with these Official Rules will result in disqualification. Entries and photographs become the sole property of the Sponsor and will not be returned or acknowledged.

JUDGING: The judging will be conducted on the basis of the entries and photographs submitted. A panel of qualified lip model experts and Softlips®representatives identified by The Mentholatum Co., Inc. and Parts Models modeling agency will select the winners. All Eligible Entrants will be judged on a point system on the basis of (1) Shape of lips 20%, (2) Size of lips 20%, (3) Symmetry of lips 20%, (4) Texture of lips 20%, (5) Ability to photograph well 20%. The decision of the judges is final. All entries received will be judged in accordance with the rules and photo guidelines. No duplicate winners.

NOTIFICATION: The Prize Winners will be notified by telephone and/or certified mail on or about January 31, 2008. The Prizes will be awarded (1) upon the Grand Prize Winner’s compliance with all requirements set forth herein, (2) after winner notification and national announcement. The name of the Grand Prize Winner will be made available online at www.softlips.com or by written request to Softlips®, ”Picture Perfect Lips“ Search, P.O. Box 675, Mount Kisco, New York, 10549. There is no guarantee that the Grand Prize winner will receive representation by Parts Models modeling agency, but should the agency wish to pursue a working relationship, the winner will be notified of this at the time of prize notification.

The Grand Prize Winner must sign and return an Affidavit of Eligibility/Release of Liability and Publicity/Prize Acceptance Form (”Affidavit“) within five (5) business days of first attempted written or telephone notification via a pre-paid overnight delivery envelope provided. Non-compliance within this time period may result in disqualification and an alternate Grand Prize Winner may be selected. If winner is a minor, parent or legal guardian will be required to execute Affidavit. Return of any prize/prize notification as undeliverable will result in disqualification and an alternate Winner will be selected. If a First Prize Winner is a minor, parent or legal guardian will be required to execute and return an Affidavit within fourteen (14) days of notification or a runner-up will be awarded the prize.

GENERAL RULES: All federal, state and local laws and regulations apply. No substitution or transfer of a prize shall be permitted except as provided herein. Specifically, no substitution, transfer, assignment or cash equivalent of a prize shall be permitted except at Sponsor’s sole and absolute discretion.

Acceptance of any Prize constitutes permission for the Sponsor and its agencies to use in perpetuity the Prize Winner’s name and/or likeness multiple times for purposes of advertising, promotion, public relations and trade in all media (including the Internet) worldwide without limitation and without further compensation, unless prohibited by law, and subject to the execution of appropriate documents as indicated elsewhere herein. The sponsor retains the right to use or reprint submitted photos for future programs or for public relations, promotional, Internet or advertising purposes. The collection of any entry data is subject to Sponsor’s privacy policy found at www.softlips.com.

By accepting any Prize, the Prize Winners agree to defend, indemnify, and hold the Sponsor, its agencies, directors, officers, employees and assigns, harmless from and against any and all claims or liability of any kind arising out of or in connection with participation in the Contest, the acceptance or use of the Prize, or participation in related activities (including but not limited to travel); this shall be deemed to include liability for personal injury, death, damages, or monetary loss, and including the risks of travel and of attendance and/or participation at any of the Prize package events.

Sponsor and its agents are not responsible for lost, late, misdirected, damaged, incomplete, illegible or postage-due entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person’s ability to enter the contest. Sponsor and its agents are not responsible for any injury or damage to entrants’ or any other person’s computer related to or resulting from entering or downloading any materials in the contest. Sponsor reserves the right to cancel or suspend advertising the contest on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the contest. Sponsor reserves the right to disqualify any entrant found to be disrupting the operation of the contest or its web site. False and/or deceptive entries or accounts shall render an entry ineligible. Persons submitting multiple entries or tampering with this contest shall be disqualified.

The Sponsor is not responsible for any typographical or other error in the printing of the Contest materials, administration of the Contest or in the announcement of the Grand Prize Winner. The Official Rules shall be interpreted and evaluated solely in accordance with United States law.

SPONSOR: The Sponsor is The Mentholatum Co., Inc., (the manufacturer of Softlips®products), 707 Sterling Drive, Orchard Park, New York, 14127; www.mentholatum.com/usa.php