About Us

North America's largest Santa and Easter Bunny Program

Since 1998, PictureU has been an innovator in the use of imaging and data capture technologies for events & experiences. In 2008, we launched our first Santa program at 54 locations serving 500K families. In 2024, we’ll serve nearly 2 million families at hundreds of locations across North America. Can you say ho wow?!

At PictureU, we are honored to preserve your most precious memories so they can be cherished forever

Taking great pictures and ensuring magical guest experiences is just the starting point! We help our retail partners build multi-generational relationships by becoming a holiday tradition in the community. At PictureU, it’s all about brand-building and serving communities in a way that only Santa and the Easter Bunny can do!

Our Values

“Building a team of people who embrace our values, who exercise good judgment, and who have awesome attitudes may be the most important thing I do here.”
Walt Geer – CEO

Integrity is our guiding principle and the foundation of who we are. Without it, we are nothing.
We always do what is right. And expect nothing in return.
We conduct ourselves with humility and decency at all times and always treat others in a respectful manner.
We believe in taking calculated risks and embracing change.
We believe that innovation is the lifeblood of our organization.
We celebrate success and learn from failure.
We challenge assumptions and encourage vigorous debate because we believe it makes us better.
We believe in being good citizens and giving back to our communities.
We exist to serve our customers. Our commitment to them never wanes.
We believe in the virtue of teamwork and being part of something greater than the individual.